Do people visit your website and then leave? Is it completely up to them to come back, learn more and then contact you to learn more about working with you?
Why are you making it so hard for yourself?
Whatever happened to the good-ol’ days when an advisor would leave their office, go visit with someone and talk about their finances and life. They would share an afternoon with them, talk about their hopes and dreams over a pot of tea and connect with another human being in a casual environment.
I sounded terrible!
At some points, I sounded bored or didn’t really understand what I was talking about. There were several times where I kept talking to make a point, when I could have finished 30 seconds earlier. Even I was getting annoyed at myself listening to the playback.
…What do you sound like?
Harry David pears, endless flavors of popcorn, Lindt chocolate truffles – the list of waist bulging items was almost endless. We often send various seasonal gifts to clients, whether it was cards or other assorted items. But what if gift-giving went a step further? What if your gifts could impact more than just your clients and helped the community?
Last week’s marketing session addressed a big, overwhelming challenge: “We’re throwing content out there, but not getting any response back. We’re getting ‘Likes’ on Facebook… but we have ZERO engagement with those people. I feel like our strategy right now is throwing content out there, but not knowing what to do…”