Many of you know that Blueleaf has an open API. However, what you may not know is how an API benefits your business. Today we’re going to fix that. What’s an API? API stands for ‘application program interface’. You can read more about it around the web, but to simplify things, just think about an API [...]
Read more
Pierre Bossaert, Vice President of Product at Fiserv, recently wrote an article entitled, “Advisors Must Expand Product Offerings and Approach”. In the piece, Bossaert addresses one of the most imminent challenges faced by the financial services industry today: How can advisors remain relevant to “NextGen” investors? NextGen (Gen X + Gen Y) investors are a vastly different breed [...]
Read more
Jason opened his first office in Michigan where he focused on baby boomers and retirees using seminar marketing. The firm grew quickly. Fast forward to 2010, Jason had added two employees and opened his first satellite office. Sounds perfect right? But, there was a problem. Growth began to slow as scale was difficult to achieve [...]
Read more
April is notoriously painful for advisors. There’s a myriad of reasons to dread the 4th month of the year. It’s tax season, time for billing, Q1 reports (if you’re still doing them), schools are on vacation… the list goes on and on. Naturally, busy times of the year come with a piqued interest in ways to [...]
Read more
As an advisor, your LinkedIn profile and ‘Connections’ serve as a powerhouse for business growth. LinkedIn is a powerful tool for client prospecting, receiving referrals, keeping in contact with the people in your network, and more. If you’re not on LinkedIn, read my post on how to get started in 5 steps. If you’re already [...]
Read more
“My clients aren’t tech savvy.” Many advisors throw around the claim “My clients aren’t tech savvy” as if they know what they’re talking about. If you find yourself saying this, know that you’re making an assumption. It’s not based on facts. Regardless of how confident you feel or how much you think you know your [...]
Read more
Introducing new technology to clients can be a challenge. Let’s face it, whether you are a technophile with all the latest gadgets or someone who has just started to hear about a new company called Facebook, most of us are not experts at consumer behavior with technology. So rolling out new systems for your clients may [...]
Read more
Emotionally attached to your Ford Pinto? Humans are creatures of habit and habits are hard to change. Whether we realize it or not, we become emotionally attached to them and tend to shy away from better ways of doing things. Quarterly reports fall into this bucket – they’re an unnecessary client communication vehicle that’s only [...]
Read more
There are a bunch of articles on “Top ways advisors should use LinkedIn to do this complicated thing and that fancy thing!” But it feels like no one takes the time to simply explain “How advisors can get started on LinkedIn in case (heaven forbid) you’re not set up yet”. Don’t have a LinkedIn profile [...]
Read more
Is this viewpoint nuts? Recently I wrote about the Silent Advisor Killer - Cost of Acquiring Clients (CAC). In the discussion that followed, there were a number of advisors that disagreed with worrying about the relationship between CAC and the first year margin (FYM) earned from a client. An argument against the importance of the relationship between [...]
Read more
