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Defeating The Silent Advisor Killer

Defeating The Silent Advisor Killer

Is this viewpoint nuts?

Some time ago, I wrote about the Silent Advisor Killer – Cost of Acquiring Clients (CAC). In the discussion that followed, there were a number of advisors that disagreed with worrying about the relationship between CAC and the first year margin (FYM) earned from a client. An argument against the importance of the relationship between CAC and FYM went like this:

Bryan’s comment:

“I hope my competition views it this way.

How To Introduce New Technology To Your Clients

How To Introduce New Technology To Your Clients

Introducing new technology to clients is a challenge.

Let’s face it, whether you are a technophile with all the latest gadgets or someone who has just started to hear about a new company called Instagram, most of us are not experts at consumer behavior with technology. So rolling out new systems for your clients may create a little apprehension.…

The Augmented Advisor: Scaling Efficiency and Margins

The Augmented Advisor: Scaling Efficiency and Margins

This interview was originally published on WealthTech Club

An Interview with John Prendergast, Blueleaf CEO

The wealth management world has changed, and it makes us queasy.

According to the KPMG report “Forging the Future,” the top source of disruption in the financial industry is emerging financial technology (FinTech). Historically, there has been a human layer between clients and their finances whether that was to access information or to execute transactions rather than customers having direct access via technology.…

Why Advisors Need to Use Adwords

Marketing. It’s a term that gets thrown around a lot. From the classroom to the boardroom, it is apt to say that marketing is crucial within any business community, much less the financial advisory market.

The problem is that people think big adverts and expensive campaigns when it comes to marketing. But with the arrival of the internet comes new low cost yet effective methods that opens up the world of marketing to small businesses. 

This means that even independant advisors can now engage in a widespread marketing campaign.