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Why Advisors Need to Use Adwords

Marketing. It’s a term that gets thrown around a lot. From the classroom to the boardroom, it is apt to say that marketing is crucial within any business community, much less the financial advisory market.

The problem is that people think big adverts and expensive campaigns when it comes to marketing. But with the arrival of the internet comes new low cost yet effective methods that opens up the world of marketing to small businesses. 

This means that even independant advisors can now engage in a widespread marketing campaign.