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Katie Stokes Chats About Virtual Client Service

Katie Stokes, financial analyst for Core Advisors, recently sat down with us for a chat about virtual client services and how to implement them. Due to COVID-19 worldwide pandemic, many business are switching to digital/virtual services to assist customers and clients with the high-quality service they deserve. Here’s what Katie had to say on the subject:

Transcript of the Interview:

John – So, you know, Katie, thank you for being here today.…

Communicating your value to clients in a down market

Suggested email template

This email assumes your client is in a properly diversified portfolio and that you replace the content in the [brackets]

We did have our friends in compliance review this. However, your compliance team should review before you send.

For each client you’ll need to choose:
[time frame and index for performance]
– We suggest 30 days and the S&P 500
[the account or collection of client accounts referenced]
– We suggest the broadest collection of accounts you manage

You’ll need to fill in:
[performance of the relevant collection of accounts]
[$ value of the difference between actual and performance if invested in the S&P]

Here is the text.…

Deciding what to automate is as simple as 1 2 3.

Deciding what to automate is as simple as 1 2 3.

Personal automation doesn’t always give you more free time. You need to be intentional in deciding what to automate to avoid creating more work. To start thinking critically about automation, ask yourself these simple questions:

  1. Does the task require your personal attention to get done?
  2. Does the task consume lots of time?
  3. Can you avoid too much personalization? 
Automate Your Daily Routines

Automate Your Daily Routines

The most successful businesses outsource or automate everything possible so they can spend time where it creates the most value for them.

As wealth managers, we all know this intuitively yet we still do things by hand that could be automated. Often it’s because we just don’t know how to automate the task. We’re here to help fix that.…

Defeating The Silent Advisor Killer

Defeating The Silent Advisor Killer

Is this viewpoint nuts?

Some time ago, I wrote about the Silent Advisor Killer – Cost of Acquiring Clients (CAC). In the discussion that followed, there were a number of advisors that disagreed with worrying about the relationship between CAC and the first year margin (FYM) earned from a client. An argument against the importance of the relationship between CAC and FYM went like this:

Bryan’s comment:

“I hope my competition views it this way.

How To Introduce New Technology To Your Clients

How To Introduce New Technology To Your Clients

Introducing new technology to clients is a challenge.

Let’s face it, whether you are a technophile with all the latest gadgets or someone who has just started to hear about a new company called Instagram, most of us are not experts at consumer behavior with technology. So rolling out new systems for your clients may create a little apprehension.…

The Augmented Advisor: Scaling Efficiency and Margins

The Augmented Advisor: Scaling Efficiency and Margins

This interview was originally published on WealthTech Club

An Interview with John Prendergast, Blueleaf CEO

The wealth management world has changed, and it makes us queasy.

According to the KPMG report “Forging the Future,” the top source of disruption in the financial industry is emerging financial technology (FinTech). Historically, there has been a human layer between clients and their finances whether that was to access information or to execute transactions rather than customers having direct access via technology.…

Why Advisors Need to Use Adwords

Marketing. It’s a term that gets thrown around a lot. From the classroom to the boardroom, it is apt to say that marketing is crucial within any business community, much less the financial advisory market.

The problem is that people think big adverts and expensive campaigns when it comes to marketing. But with the arrival of the internet comes new low cost yet effective methods that opens up the world of marketing to small businesses.