Last Updated on April 23, 2024 by Connor Prendergast
Why we don’t raise prices even when competitors do.
Neither should you (3 pt. strategy for any biz)
→ It’s been in the news
→ Recently that a number of
→ Our competitors have raised prices. A lot.
We haven’t raised prices since 2014. It’s a strategy.
→ That is a decade of holding the line.
→ And we have added significant
→ Functionality since then.
This strategy is based on a simple philosophy. We believe:
↳ The only reason your
↳ Cost should go up is
↳ You get more value.
Here is our 3-point approach that delights customers and grows revenue.
Steal this:
1. Pricing should reflect value delivery
↳ Use more products, pay more
2. You grow, we grow
↳ You add clients (not accounts) to the system, pay more
3. Existing Customers are rewarded
↳ No price increases on existing customers, ever.
→ We still have customers paying us
→ At the same rates as in 2014
→ And we’re proud of that.
How do you adjust prices over time?
