Last Updated on July 27, 2023 by John Prendergast
The most recent article by Blueleaf CEO John Prendergast in Advisor Perspectives discusses how wealth managers can benefit from engaging clients by stealing the playbook from major digital media companies.
“Wealth managers must understand their clients’ online behavior. Though we know them in some ways, we cannot assume their online behavior mimics what we know about them from past interactions.
“Engaged clients are happier, more focused on the long term, and less likely to panic in difficult market circumstances. Traditional engagements like phone calls and meetings aren’t enough. Businesses have to think holistically and design their client experiences around engagement.
“Wealth managers should emulate the major digital media companies and engage clients with their digital client experience. This is the world clients live in today. It is what they expect. Advisory firms that have implemented this playbook are growing faster, delivering higher client satisfaction, and lowering their operating costs.”
Read the full article in Advisor Perspectives: Welcome to the Engagement Economy by John Prendergast.
Also published on Medium.