Sometimes clients throw you bone and don’t realize it
In this case free research (and a twist)
No one loves competition but sometimes active competition can help you.
→ In this case, a competitor did
→ Research and announced it
→ At an industry conference
With the president of the Financial Planning Association (FPA), James Lee, CFP®, CRPC®, AIF®.
Their research showed
That client portals improve
Client trust, motivation & loyalty.
The FPA president said his business and his own clients have benefitted immensely.
Their research helped us even more:
↳ It showed that for a client portal, it’s
↳ Good if “power users” get
↳ 40% of clients active.
But the President of the FPA is doing a little better.
↳ His engagement system shows
↳ that every month between
↳ 70-90% of clients active.
We know that because (here is that twist):
↳ It’s just that he is OUR customer
↳ At Blueleaf Wealth
↳ For 10+ years.
And that is a typical result for our customers.
→ So our competitor’s own research,
→ And the testimonial they got, help us to
→ Point out our own competitive advantage.
So what is the difference between a portal and an engagement system?
A portal is passive:
↳ An engagement system actively reaches out to clients.
A portal is a single channel:
↳ An engagement system weaves together mobile, web, and messaging.
If you could engage your whole client base every month how much better would your practice be?
