portfolio accounting

Is Your “Focus Long-term” Message to Clients Footnoted?

Your advice is sound. You tell clients to focus on their goals, keep their eyes on the prize, it’s the long-term that matters. You remind them to forget the day-to-day gyrations of the market; it doesn’t much matter and they have no control over it anyway. It’s reaching their goals that matters, not investment returns.

Those same clients go to their inbox or mailbox each quarter and open that report you send them without fail.…