Your Biggest Competitor as a Financial Advisor isn’t who you think it is.

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Last Updated on March 5, 2024 by Connor Prendergast

Your biggest competitor as a financial advisor isn’t who you think it is.

→ It’s not other advisors.

→ It’s not the Robos.

Your real obstacle to growth is [pause] the media.

→ The media pushes negative news.

→ It plays on clients’ fears.

→ And worse, social media creeps into grandma’s Facebook feed.

Media competes for clients’ attention and wins.

→ It warps their sense of reality.

→ It makes it hard for your messages to get through.

→ It makes it hard for clients to stay focused.

Your only defense: Become a master communicator and interrupt the media with your own broadcast.

→ More communication, more frequently to prospects and clients.


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