You speak. Clients nod.
Sometimes they nod with a twinkle in their eye, thinking “Wow, it all makes perfect sense. I feel great about this.”
Sometimes they nod with a blank stare and polite smile, wondering “What the heck does THAT mean…”
Don’t leave your clients in the dark. Here are 7 financial terms you use, but clients actually don’t understand, and how to rethink each one.…