Last Updated on October 24, 2024 by Connor Prendergast
The simple way to get more referrals:
(without even having to ask)
Almost every advisor, consultant, or coach I talk to wants more referrals more consistently.
They grow the business but they are also a sign of strong client satisfaction.
So how do you get more of them?
Well, let’s start with the most common mistake…
Not communicating with your clients enough.
Especially given that so much of your work is largely unseen by your clients.
Most of us only communicate with clients while actively delivering a service to a client. Plus maybe some smattering of half-hearted newsletters or marketing.
That amounts to maybe 20 touchpoints out of 365 days each year.
Clients’ experience of you is mostly Silence.
They don’t refer because they’re not thinking about you.
So what’s the solution?
Frequent client engagement.
Advisors who engage their clients weekly or more get significantly more referrals.
Not because they’re asking for them.
But because they’re top of their client’s minds.
So how can you communicate frequently without annoying clients?
Value and Variety
→ Micro reports
→ Relevant content
→ Video messages/updates
The more you engage your clients the more awareness you develop with them.
And at the end of the day…
Great awareness AND great results lead to one thing:
Tons of referrals.
How are you keeping your value top of mind with clients?
