Last Updated on March 5, 2024 by Connor Prendergast
Your biggest competitor as a financial advisor isn’t who you think it is.
→ It’s not other advisors.
→ It’s not the Robos.
Your real obstacle to growth is [pause] the media.
→ The media pushes negative news.
→ It plays on clients’ fears.
→ And worse, social media creeps into grandma’s Facebook feed.
Media competes for clients’ attention and wins.
→ It warps their sense of reality.
→ It makes it hard for your messages to get through.
→ It makes it hard for clients to stay focused.
Your only defense: Become a master communicator and interrupt the media with your own broadcast.
→ More communication, more frequently to prospects and clients.
