Calm down, it’s not what you think.
The financial world in a meltdown…
No.
This is a movie you’ve seen before.
You know how it ends.
So why are you focusing on the scary bits?
Because the media is whipping you up and pushing your clients out on a ledge.
Because if they focused on the facts, they wouldn’t get eyeballs.
The facts are:
→ This is normal market behavior.
→ EVERY financial plan accounts for it.
→ Client money ≠ the market, should be less volatile.
Now is the time to remind yourself and your clients that their plan accounts for this and they are on track.
Be proactive, email them all right now with your version of a “Stay calm, carry on message”
These are the times that separate great advisors from all the rest.
These are the times that separate successful investors from the “Buy high, sell low” panic crowd.
Which side of that separation do you want to be on?
If you’re an advisor, don’t wait, communicate.
If you’re an investor, remember this has all happened 1,000s of times before.
How do you ride out volatile markets?
