A silent killer is hurting your practice.
Ignored advice, inconsistent referrals, panicked calls – same cure
I spoke with Elizabeth, a seasoned advisor, last week. She reminded me of a problem she used to have.
She delivered creative solutions for clients, delivered good returns, and excelled 1:1.
She met with them 2x/yr and sent a monthly newsletter in addition to regular reporting.
Yet her yearly results showed:
• Inconsistent referrals
• Ignored advice
• Panicked calls
Why?
About 350 days each year she was SILENT
Like most advisors, she didn’t want to “bother” clients.
But what it really meant is that while the media droned on 24/7 and clients’ lives got busy…
Clients simply forgot.
They forgot her advice, her value, and forgot how their plan protected them.
We started working with her to deliver a simple solution – communicate more frequently.
She started sharing:
• Weekly personal micro-reports
• Weekly solutions to common problems
• Personalized service updates from her team
Result: 100+ client touchpoints per year
This led to:
• Consistent referrals
• Strong implementation of her advice
• Fewer panicked calls during market dips
Best of all Elizabeth told me last week that with the automation it is less work than before.
If those challenges sound familiar, reach out to my team and see how we can help.
How are you keeping clients engaged between meetings?
PS “The single biggest problem in communication is the illusion that it has taken place.”
— George Bernard Shaw
