What are some of the first things you do after meeting someone you might do business with? Chances are if you’re like most people these days you’ve gone home, thought about your conversation, and Googled them. Yes, I said it. Googled.
And your prospective clients are doing it too. For most business websites, the traffic from Search Engine Optimization (SEO) pales in comparison to traffic from a “brand search” where someone knows your name. For Blueleaf, brand or named search represents about 50% of traffic.
Nowadays, Google and other search engines have made finding you, as a result of a search by your business name, an important focus. And they’ve made it dead simple. That’s also made it easier for people to make a snap decision based on your digital footprints, good or bad.
What does this mean? As soon as a potential client has any interest in working with you, they will likely Google you, looking for:
- Facebook page
- …and the list goes on
So what do you do? Make sure YOU know what they’ll find when they search and fix it if it’s not what you want.
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Do a search for your name and another for your firm’s name. Are you at the top of those results pages? Add a designation or your town. Are you at the top now? Keep adding qualifiers and trying to find yourself. This is exactly the experience that prospective clients will go through.
Are all the things you find helping you make prospective clients feel like they know you?
- Twitter: Clean profile picture / Short Bio (directs them to your main site) / Tweet about things people care about (i.e. knowledge of your industry, opinions, and give it a personable touch from time to time) Tip: Don’t be an #Advisorfail.
- Facebook Personal Page: Clean personal profile picture / interact with people / status interesting topics and engage with your community
- Website: Functional, clean & simple interface. Tip: Don’t clutter your page just because you want to fill it.
- Blog: Ideas & topics should reflect your knowledge and opinion of the industry. Tip: Aggregating data from other websites is not recommended.
- Linkedin Profile: Clean professional profile picture, concise job descriptions. Join groups that are relevant to your industry.
You don’t have to have all of these things, but if you do have them than make sure they’re good. In 2012 your digital presence matters.
Here at #BLNation we believe that all this transparency is great for you and clients. But it means you’ve got to be proactive. Don’t let your digital presence happen by accident.