Selling is Dead
It’s true, Blueleaf has no salespeople.
But why? Are we a bunch of hippies uninterested in profit? Given that I spent time as an investment banker, not likely. Does our team have a thing against polyester? Well, maybe. But that’s not the whole story.
Our goal is to create happy customers. So I have a question for you: when was the last time you thought, ‘I’m so glad that salesperson called!?’ Our team had trouble remembering too. In fact, we don’t believe that traditional selling is an effective way to make people happy.
So if old school selling isn’t the answer, what is?
It’s simple really. We treat people as customers before they buy anything from us. We want all Blueleafers to create relationships, deliver service and demonstrate value before asking for anything. In other words – we’ve decided to prove our mettle and walk the walk from the first time you ask about Blueleaf.
We do have some special people assigned to make sure this all goes well. They are our Blueleaf Coaches. Their responsibility is to make sure that every time you deal with Blueleaf (as a customer or potential customer) you get the most out of it.
That’s it. Service over sales. We’re excited by the approach and how well so many of you have responded to it. We’ll keep working hard to refine things and try to improve as we go. We think we’re off to a great start. And, as ever, thanks for all the support.