Dave Grant

The 'Unpopular' Sharing Method That Gets More Eyes On My Blog

The ‘Unpopular’ Sharing Method That Gets More Eyes On My Blog

We’ve all heard it before. Blogging is a powerful way to maintain your online brand and increase client engagement. You can write timely content in your tone, about any topic you choose.

But blogging isn’t a field of dreams in which “if you build it, they will come.”

No. To get the most out of each post, you need to have a smart system for sharing it.…

How Speaking To A Group of Pilots Made My Teachers-Only Business Take Off

How Speaking To A Group of Pilots Made My Teachers-Only Business Take Off

Many niche advisors design their practices to service a targeted demographic. Regardless of what that is, most advisor marketing material is worded and branded to speak to this segment and, by nature, excludes those who don’t fit into said category.

But is this focus making us close-minded? What about marketing-by-association? Could you market to a different group of people, not directly in your niche, and tap their network to find your ideal clients?…