How To Not Have a Sucky Financial Blog

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You’re here because your financial blog is sucky, lackluster, mediocre – whatever. You just want it to be better. I get it. Blogging is hard work and right now your work just isn’t paying off. It’s frustrating. Here’s how to turn you blog from sucky to awesome in 8 steps.

Step 1 – Stop blogging.

Return to Step 1 until you have stopped blogging.

Step 2 – Stop thinking about your blog.

Return to Step 2 until you are no longer thinking about your blog in any way.

Step 3 – Start thinking about your business – the service that you deliver. Is it as good as it can be?

Stop reading this post entirely if your service, much like your blog, isn’t AWESOME, and focus on making it better. Not sure if your service is as awesome as it should be? Ask yourself: When was the last time a client said “Wow” about your service?

Step 4 – Start thinking about your service experience, and what your experience means to your clients. Think about all of the touch points where your clients interact with your business (e.g. you, your website, your emails, your brochures, your secretary, etc.). Ask yourself, “are all of my touch points consistent? Are they awesome?”

Return to Step 4 until you can clearly picture your service experience and all of its touch points.

Step 5 – Start thinking critically about your service’s experience – it’s your BRAND. Question your existence. Is your brand interesting? How do you improve your clients’ lives? What is the purpose of your brand?

Return to Step 5 until you understand how your brand improves your clients lives.

Step 6 – Return to thinking about your blog. Why do you have a blog? What purpose does it serve for your brand? How does it fit with your business model; should it generate leads (requires real commitment), should it help prospective clients get more comfortable with you? Is it just to ‘get your name out there?’

Return to step 6 if you said ‘just to get your name out there.’ Think harder.

Step 7 – Start thinking about your content. What qualifies as content? What kind of content have you already put out there? Are you using Social Media as part of your content strategy? Do you have any sort of content strategy? Do you even know what a content strategy might look like? Does your content reflect the brand you have or want? How do you know it’s working?

Stop reading this post if you don’t think that you need a content strategy.

Step 8 – Complete the 4 Simple Steps To Financial Content That Works.

Return to Step 8 until your blog (and all other content) is no longer sucky.

DJ is a freelance writer, hopeful photographer, and social media has-been. He writes to financial advisors about lifehacks, science, technology, business and marketing for Blueleaf, a software that helps create dramatically simpler, more scalable financial advisory businesses. You can find DJ across the web ( or you can just follow him on Twitter (@djswitz)!