Are you ready for some football?
The NFL season is in full swing and once again I find myself glued to the TV on Sundays, praying that my favorite team makes it to the MetLife Stadium on February 2nd. NFL Sundays are my favorite part of fall, so I relish every moment. I know I’m not alone on this. But just because we spend 4 (or 10) hours every week watching the NFL doesn’t mean our businesses have to be put on hold. Quite the opposite, actually.
With a wifi connection and a little creativity, you can actually GROW your financial advisory business while watching the game. Here are 4 simple ways you can do it. The best part: You won’t even miss a single down.
4 Ways to Grow Your Advisory Business on NFL Sunday
Learn from the commercials.
There’s a lot to learn from the successes and failures of different ads you see. Commercials during NFL games are prime time for commercial learning, in my opinion.
Take note of which commercials catch your attention. Remember the ones that make you laugh or leaves you thinking, “Hm, interesting. I want to know more.” Why was it intriguing? What do these commercials do well? In contrast, be conscious of when a commercial message goes in one ear and out the other. Why’d you tune out?
Of course the real trick is to turn the same critical eye onto YOUR marketing and using the lessons to ensure you deliver a meaningful message to your prospects. So, how will you use the NFL commercials to be a better marketer? Pinpoint a take-away and make one substantial improvement to your marketing on Monday.
Send one tweet.
Popular events like an NFL game provide a valuable opportunity for you to take part in lively Twitter conversations. Take a moment during a timeout or halftime to send a tweet about the game. Tweeting about hobbies makes you more relatable to clients and prospects, so this is also a good practice in general.
Two tips for effective tweeting during the game:
– Use the team’s hashtag so your tweet is seen by other folks watching the game, not only your followers.
– Say something that will engage others. Ask a question, post a picture of your nachos, or (if it comes naturally) say something funny that may lead to re-tweets.
Example: @BlueleafAdvisor Ouch! A sack like that could lead Brady into early retirement. I hope he’s read my 4 Tips for Retirement Planning (link) #Patriots
BONUS – Put your team’s name into the Twitter search bar and reply to someone who’s tweeting about the game. They’ll see your tweet, click on your handle, read your Twitter bio, find out you’re a financial advisor, and maybe even click on your website URL. Yes, simple Twitter interactions could actually earn you a new client.
Schedule an email to be sent during the game.
Sunday is a great day to send email. Generally, people have fewer distractions and feel more rested on Sunday, so they’re more likely to open and read your message than if you sent it on a weekday. Use a free email service like MailChimp to draft an email on Friday and schedule it to be sent during the game on Sunday. This way, even though you’re watching the game, MailChimp is hard at work, delivering helpful messages to your clients or prospects.
Blueleaf Advisors – This is already automated for you.
BONUS – Use these automated emails to get more referrals. You can learn how to do this, step by step, with a copy of our Free Guide: http://pages.blueleaf.com/free-guide-grow-with-referrals-automatically
Watch the game at a sports bar.
Some of the most interesting and natural networking can happen over a beer. Go to a popular sports bar to watch your team play. The key here is to let the networking happen organically – If you’re perceived as a slimy sales guy, they’ll run. Two quick tips for networking without “networking”:
– Chat about fun stuff (like the game) for 10+ minutes before bringing up ANYthing to do with work. Then, if you’d genuinely like to know, ask “So Brad, what do you do for work?” Ask a follow-up question to show interest and invite them to elaborate. Chances are they’ll ask you the same question Once they’re bored of talking about their own job,
– When asked what you do for work, don’t give the conventional answer. If you reply, “I’m a financial planner”, 92% of people won’t be intrigued ask you to elaborate (according to the statistic I just made up in my head). It’s best to tell people what you DO rather than who you ARE. Prepare your own answer, but it can be something like, “I work with GenY investors to maximize their investment returns in domestic markets.” Boom. Vastly more interesting.
BONUS – Invite a few clients to come and watch the game with you. Say “all are welcome”, so they’re more inclined to bring a friend you could meet.
Invite a prospect to your client portal.
Call one of your prospects on Saturday afternoon. Let them know you’ll be sending an email later that night with a link to the Blueleaf Client Portal, a unique service you provide to clients. Invite them to log in and sync any and all of their accounts (TD Ameritrade stocks, BofA checking account, their 401k, etc) to the platform. Encourage the prospect to play around for a bit and email you if they’d like to discuss. Call them back the following weekend to deliver more value.