Traditional Marketing Is Dead You’d think that the most effective way to spread your message would be with advertising. You’ve got control, can budget and these days can even get an ROI calculation. But it’s not. I’ve said it before and I’ll say it again. Most people hate most marketing. These days, leading marketers are mostly [...]
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“There are three kinds of lies: lies, damned lies, and statistics.” This is part of a series we’re thinking of running on decision making biases. There are tons of well documented biases that hinder our ability to actually make rational, well reasoned decisions and we thought it might be fun to talk about a few [...]
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30 Rock and Roth? Yesterday, before my favorite Thursday night NBC shows aired, I outlined this post. It was all about the lack of financial literacy in this country, most apparent in our youth, and how the education system isn’t doing much about it, etcetera, etcetera. But it didn’t get much further than that… Until [...]
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Have you ever wondered why it takes you so long to do some of the things on your to-do list? You know, those new ideas that you think could radically improve your business? You probably think that you don’t have time. I think you struggle with courage. I know I do. See, as humans we [...]
Read moreOur friend Sean Park delivered an excellent presentation at Lift 12 on the future of finance. His prediction: the finance industry is at the beginning of a revolution. A startup-driven paradigm shift in the industry. The reinvention of finance is happening now, and Sean’s meta-startup Anthemis Group is partially responsible. Anthemis is a startup that invests [...]
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I got an email from Blueleaf CEO John the other day. Subject: I think we can do better on this topic than Forbes did. Body: http://www.forbes.com/sites/riabiz/2011/02/17/10-advisors-explain-how-they-build-sales-without-getting-salesy/. The URL brings you to an article on the Forbes website titled, 10 Advisors Explain How They Build Sales Without Getting Salesy. The body of the post is a “list of [...]
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…And the Psychologist leaves and goes to a bar instead. Ba dum bump. The bad joke is to highlight an emerging trend in advisory businesses. Some firms are now partnering with psychologists to keep families from imploding as money from a parent or wealthy relative is divided. What’s the shrink for? “Wealth, particularly sudden wealth, can [...]
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This is an amazing TED talk on the power of default choices, decisions for today vs tomorrow and loss aversion. It’s also about how we can use the power of these effects to radically alter people’s financial outcomes. The main example if of a 401k program that is not only set up as opt-out but [...]
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The following is a guest post from Vince Esposito and Peter J Nagle who populate Spruce Hill Capital, LLC, Guilford, CT. They partner to give timely and sensible advice to people who have money, and would like it to procreate. The January 2012 cover of Barron’s said what we were all thinking as the new [...]
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