Will Social Security be there for you? Give me a call and let me earn your business.810-229-
####.Thank You. #MI buz.tw/
Looking to retire at a normal age? My name is Adam
&@#^*%, a CFP, and am ready to roll up my sleeves to help. buz.tw/
Let me ask you something: Is there anything you’d like to read here? Does it even seem like there is a human writing these tweets? Well, there is.
I found Adam through my twitter alerts system (I use Twilerts). After looking at this man’s monotonous tweets for over a month, I’ve decided to use his misguided efforts as a lesson in using Twitter as a sales tool.
For the record, I would like to state that I know virtually nothing about Adam. I know nothing about his advisory business. I know that he is a family man, and I know that he works for a firm – I know this from his website. This is the extent of my knowledge.
I am, however, very familiar with his Twitter account. I have read every one of his 371 tweets, I have inspected the accounts of his 19 followers and I have analyzed his Twitter bio and accompanying links.
What I have gleaned is this: Adam tweets 6 times every day. Every one of Adam’s tweets is virtually identical, and they fall into three categories, each of which is represented by one of the tweets above:
- Tweet #1: The hashtag a different Michigan city or town tweet.
- Tweet #2: The service offer and accompanying phone number tweet.
- Tweet #3: The simple service offer tweet.
- Adam has never @ mentioned another user.
- Adam has never tweeted a link other than the one to his own site.
- Adam has never tweeted anything that isn’t self-promotional.
- Think Different: For most, Twitter is not effective for lead-gen. Think of it as lead qualification and engagement.
- Read First: Start following the major trade publications and thought leaders in the finance space (we’ve got a list for that).
- Find Relevant Topics: Pay attention to what hashtags are relevant in the finance space and use them to find new users to engage with.
- Create Value: Tweet out links to articles, blog posts, videos and other valuable content relative to wealth management.
- Have Conversations: Engage with like-minded Twitter users – answer questions, reply to their tweets and add your personal opinon.
- Follow, don’t Stalk: Use Twitter search to find new users in your area and follow them, but don’t annoy them with tweets and direct messages!
The bottom line is that you need to create value and build relationships online. It will help your prospective clients find you and get to know you. It’s part of an approach called inbound marketing, and it works. Adam, if you’re out there, DM us! We’d love to help you with a marketing makeover.
What about you. Have you ever earned a lead through social media, or Twitter specifically? Did they reach out to you? We’d love to hear your stories in the comments!